This article provides a useful model for thinking about the supply-chain that is involved in the process of acquiring an online ad impression. The model is part of a wider effort to establish a robust transparency framework that can be readily applied regardless of brand category or other factor.

Is GDPR unfair to smaller publishers?Since the rolling-out of GDPR, some websites have been stopped serving content to visitors from EU. As a result, an argument have been made that GDPR penalize smaller publishers due to the cost of being compliant. This article...

Creating brand safe markets in a digital worldThe sensational reporting we find in the media, regarding so-called “fake-news,” does little more than scratches the surface of what has grown into a multi-billion dollar political clickbait eco-system. This article is...

The current digital model of advertising closely follows the doctrine of communications popularized during the early years of 20th-century. In such a world, it made sense that brands used the few opportunities they had to connect with people. However, in a hyperconnected world, it does not make sense.