How to (not) buy an online ad impression?

How to (not) buy an online ad impression?

This article provides a useful model for thinking about the supply-chain that is involved in the process of acquiring an online ad impression. The model is part of a wider effort to establish a robust transparency framework that can be readily applied regardless of brand category or other factor.

Is GDPR unfair to smaller publishers?

Is GDPR unfair to smaller publishers?

Is GDPR unfair to smaller publishers?Since the rolling-out of GDPR, some websites have been stopped serving content to visitors from EU. As a result, an argument have been made that GDPR penalize smaller publishers due to the cost of being compliant. This article...

Creating brand safe markets in a digital world

Creating brand safe markets in a digital world

Creating brand safe markets in a digital worldThe sensational reporting we find in the media, regarding so-called “fake-news,” does little more than scratches the surface of what has grown into a multi-billion dollar political clickbait eco-system. This article is...

Is advertising what’s wrong with the internet?

Is advertising what’s wrong with the internet?

The current digital model of advertising closely follows the doctrine of communications popularized during the early years of 20th-century. In such a world, it made sense that brands used the few opportunities they had to connect with people. However, in a hyperconnected world, it does not make sense.