“By year 2020, 30% of web browsing sessions will be done without a screen.” – Mary Meeker, Kleiner Perkins Caufield & Byers
Voice technology is the single most transformative force affecting the way people interact with information and services in digital environments. Advancements in voice recognition and text-to-speech technologies move sensory attention from eyes to ears, and eventually unlock even the most complex user interactions to every user regardless of their savvy. While voice is touted as an existential crisis for marketers and brands, it also presents an unprecedented opportunity to create, maintain, and improve long-lasting relationships with genuinely interested people. Voice is the one thing that marketers absolutely must get right; losing in voice is almost certainly going to mean losing in business. CONTACT to learn more about what you can expect from working together.