How to (not) buy an online ad impression?

How to (not) buy an online ad impression?

How to (not) buy an online ad impression? MIKKO KOTILA 25th of April 2019 This article provides a useful model for thinking about the supply-chain that is involved in the process of acquiring an online ad impression. The model is part of a wider effort to establish a...
Is GDPR unfair to smaller publishers?

Is GDPR unfair to smaller publishers?

Is GDPR unfair to smaller publishers? MIKKO KOTILA 17th of April 2019 Since the rolling-out of GDPR, some websites have been stopped serving content to visitors from EU. As a result, an argument have been made that GDPR penalize smaller publishers due to the cost of...
Creating brand safe markets in a digital world

Creating brand safe markets in a digital world

Creating brand safe markets in a digital world MIKKO KOTILA 5th of April 2019 The sensational reporting we find in the media, regarding so-called “fake-news,” does little more than scratches the surface of what has grown into a multi-billion dollar political clickbait...
Is advertising what’s wrong with the internet?

Is advertising what’s wrong with the internet?

Is advertising what’s wrong with the internet? MIKKO KOTILA 5th of April 2019 The current digital model of advertising closely follows the doctrine of communications popularized during the early years of 20th-century. Perhaps the most inspiring literary work of...